Overview
The Business Market Research Collection provides company, industry, and geopolitical macroeconomic market research from three sources:
- Hoover's Company Profiles, which offers information on 40,000 global public and non-public companies including location, summary financials, competitors, officers, and more
- OxResearch, which features succinct articles covering significant economic and political developments of major significance from a network of over 1,000 faculty at Oxford and beyond
- Snapshots Series, which includes market research overviews on over 40 industries and 40 countries to 2008
For a much more comprehensive market research product, try ABI/INFORM Trade & Industry, which is also available in the ABI/INFORM Collection, the Business Premium Collection, and ProQuest Central.
- 业务市场调研收集带来刺ee former standalone products into one resource to help students conduct market research more easily.
- Featuring profiles of more than 40,000 companies, 600 industries, and 225,000 key executives, the Business Market Research Collection provides easy access to the most thorough and up-to-date business information available.
- Snapshots Series reports provide users with all they need to produce business plans, marketing plans, startup plans, new business development, market growth analysis, and strategic and financial plans.
- Hoover’s Company Profiles are linked directly to other ProQuest resources with IntelliDocs™ technology. This allows users to add context to company information by linking directly from articles in ProQuest to the Hoover's Company Profile.
- Snapshots Series reports also provide concise business information including market size, market segmentation, market shares, market share weblinks, market distribution, market forecasts, and socio-economic data provided by the Economist Intelligence Unit, along with a list of "further sources" for additional research opportunities. A "first draft of history," OxResearch delivers succinct articles analyzing economic and political developments worldwide to help users research and analyze the impact of probable developments on the business climate.
- OxResearch reports are compiled by a team of over 1,000 economists, international relations specialists, and political/social analysts from Oxford University and other leading universities to give a truly objective and multidisciplinary view.
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